Blog
Jun 21
Design Thinking Competitive Edge Performance Solutions

Utilizing Design Thinking to Gain the Competitive Edge

Design Thinking might be the perfect solution for your business and you may never have heard of the model! When executed properly, Design Thinking can result in major competitive advantages.

Design Thinking is a solution-based approach to solving problems. Understanding the five stages of this design methodology will empower your organization to utilize Design Thinking methods to arrive at innovative solutions.

The five phases we mentioned above are:

1. Empathize – Understand the needs of those you’re designing for.

2. Define – Define your customer’s needs and your insights.

3. Ideate – Generate many ideas.

4. Prototype – Produce many inexpensive, small-scale versions of solutions.

5. Test – Test ideas through a structured process.

When used correctly, Design Thinking can help your organization solve problems and inspire innovative solutions!

To learn more about how Competitive Edge Performance Solutions can help you achieve your goals, click here.

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About The Author

Rick is the President, CEO, and founder of Competitive Edge Performance Solutions, headquartered in Charleston, South Carolina. Rick has over 30 years of experience in management, and over 25 years of training experience. Rick has developed highly effective training materials and models in many disciplines and has taught these sessions all over the United States. Rick specializes in leadership, teamwork, management systems, systematic process improvement, strategy, continuous improvement, project management, performance management, innovation, re-engineering, organizational development, auditing strategies, risk management, executive coaching, and human resources management. Rick has been involved in the writing of many national guidance manuals associated with organizational management, environmental management, Lean Six Sigma, and continuous improvement. Rick is an adjunct professor at a Charleston college. As a professor he teaches management, strategy, communication, quality, auditing, and human resource management courses.